EST. 1993
Strategy.Creative.Impact.
Full-service media strategy, buying, and production for organizations that need results.
Who We Are
Sierra Media Productions is data-driven, strategically built, and full-service. We don’t just place media, we protect the strategy behind it. We don’t just create content, we build narratives with intention. And we don’t just report results, we take ownership of them.
Founded in 1993, SMP operates at the intersection of strategy, storytelling, authority, impact, and precision, bringing together creative execution and measurable performance under one unified vision.
View Our Capabilities- Media Strategy, Planning & Buying
- Audio, Video & Content Production
- Podcast Distribution & Authority Building
- Digital Marketing & Web Solutions
- Brand Strategy & Creative Direction
- Social Media Advertising & Content
- AI Avatar Production
- ChatGPT Advertising & AI Search Visibility
1993
Established. Built on Creativity.
Driven by Results.
30+
Years of media, marketing & production
$70M+
In media buy placements
10+
Key industries we serve
950+
Satisfied clients
Shaped by every shift in media and built for what's next.
Where Your Media Runs
Trusted Media Buying Partners
Case Studies
Work that moves culture.
In Production
Real campaigns.Real production.
A look at the live productions, brand films, and campaign content shot by our team.
Featured work, in motion.
Slutty Vegan
The Grio
Political
Impact
Hiram
CF (Old School)
CF (New School)
In Their Words
Why brands trust Sierra Media.
Our Values, Services, and Journey
Our Values
- 01
Integrity
We believe you cannot go wrong by doing what is right.
- 02
Excellence
We bring intention, precision, and a high standard to every strategy, campaign, and deliverable.
- 03
Stewardship
We honor the trust our clients place in us by caring for their brand, budget, and vision as if it were our own.
Our Services
- 03Podcast Distribution & Authority Building Flagship for law firms
- 07AI Avatar Production New
Our Journey
Three decades in motion.
Sierra Media Productions started in 1993 as exactly what the name says: a production company. Monalisa Johnson built it on the craft of visual storytelling, long before ‘content’ became a marketing buzzword.
As the media landscape shifted, so did SMP. Global changes in how audiences consume media made it clear that production alone was no longer enough. Strategy had to come with it. So SMP evolved, expanding into full-service marketing and media buying while never losing the production foundation that set it apart.
That origin is still the difference today. Where most agencies outsource production, SMP brings it in-house, because we have always understood that the story and the execution of it are inseparable. Thirty years later, SMP operates across the U.S. with its key clients based in New York, New Orleans, Dallas, and DC.
While our solutions are industry agnostic, we’ve delivered measurable results in 10+ key industries including personal injury, healthcare, financial services, sports, and non-profits, serving brands across these industries with the same standards we started with and a body of work that speaks for itself.
- 1993
Founded in New Orleans
Founded as a production company by Monalisa Johnson in New Orleans.
- 2001
Into marketing + media
Expanded into marketing, strategy, and media buying as the media landscape evolved.
- 2005
Rebuilt after Katrina
Rebuilt after Hurricane Katrina, expanded into New York, and entered a new era of growth.
- 2012
Purpose-driven work
Advanced purpose-driven campaigns and socially conscious marketing.
- 2020
Adapted, expanded to Dallas
Adapted during the pandemic, expanded into Dallas, and laid the groundwork for what came next.
- 2025
The next chapter
The next chapter: legacy, transition, and mentoring the next generation of leadership.
- 1993
Founded in New Orleans
Founded as a production company by Monalisa Johnson in New Orleans.
- 2001
Into marketing + media
Expanded into marketing, strategy, and media buying as the media landscape evolved.
- 2005
Rebuilt after Katrina
Rebuilt after Hurricane Katrina, expanded into New York, and entered a new era of growth.
- 2012
Purpose-driven work
Advanced purpose-driven campaigns and socially conscious marketing.
- 2020
Adapted, expanded to Dallas
Adapted during the pandemic, expanded into Dallas, and laid the groundwork for what came next.
- 2025
The next chapter
The next chapter: legacy, transition, and mentoring the next generation of leadership.
Trusted by Leading Brands
Certified + Featured
Credentials you can verify.Press you can trust.
Leadership
Monalisa Johnson
CEO & Founder
Founded Sierra Media Productions in 1993 and has personally led every major campaign through three decades of media transformation.
Est. 1993
Marlise Wilson
Creative Director & Media Strategist
Alex Antevski
Editor / VFX
Alex Wiltz
Editor / Animator
Christian Foster
Visual Director, Set and Stage Designer
Denise Adams
Media Planner
Martine Charles
Communications Director / Publicist
Mark Anthony
Fractional Director of Ad Ops
Dex Williams
Video Director
Podcasting
Turn Your Expertise Into a Scalable Media Platform
Your podcast should do more than sit on Spotify. It should build authority, strengthen trust, expand your reach, and create new opportunities for your organization.
Sierra Media Productions helps law firms, professional service organizations, healthcare brands, and executives transform podcasting into a strategic business development, authority-building, and audience growth platform. Production creates content. Strategy creates audience. Distribution creates opportunity.
- 01
Production
Professional recording, editing, publishing, and content management built for repurposing.
- 02
Distribution & Visibility
Content repurposing, publishing, audience growth, SEO, and paid promotion.
- 03
Authority & Growth Strategy
Thought leadership positioning, content planning, brand development, and business alignment.
- 04
Studio Design & Media Infrastructure
Podcast studios, branded media spaces, equipment sourcing, and team training.
- 05
Live Activations & Event Production
Conference booths, branded content stages, live recordings, and audience engagement.
Capabilities
See the full picture.
Browse the production reel and the 2026 capabilities overview that walk through how we plan, produce, and place media for the organizations we serve.
Let’s CreateWhat’s Next.
Big ideas. Bold execution. Real impact. Book a strategy call and we will map the plan with you.
Schedule a Strategy CallA 30-minute call. A clear plan. No obligation. Prefer to talk now? Call (347) 816-1231.
Schedule a Call
Schedule a strategy call.
Pick a time that works and we will map the plan with you. A 30-minute call, a clear plan, no obligation.
Before You Book
Hear it from the brands we build for.