Editorial filmOriginal audioAuthority distribution
Who we are
Sierra Media Productions is a culturally fluent media agency. We design strategy, produce original creative, buy targeted media, and build the authority channels that make our clients impossible to ignore.
Founded in New Orleans in 1993, Sierra has spent three decades evolving from a working production studio into a full-service media partner. Today we operate from offices in New York and Dallas with clients in every major U.S. market.
01
Strategy
Position, plan, and place every dollar against an objective.
02
Story
Cinematic creative that earns attention and holds it.
03
Scale
Targeted media, modern channels, and accountable measurement.
Facts & figures
Three decades. Hundreds of campaigns. Measurable lift across clients in advertising, civic, and political work. We treat accountability like a feature, not a footnote.
30+
Years building brands
100+
Campaigns shipped
$100K
Avg revenue lift per client
4
Markets across the U.S.
Our work . Case studies
CASE 01 / 2024
$100K
We took over CIAA's tournament media and production - commercials, in-arena, broadcast inserts, audio. Result: a $100K ticket-sales lift against an identical budget to the prior year.
Read the case
CASE 02 / Practice growth
LEAD
Brand, message, and full-funnel media for the Law Offices of W.A. Chip Forstall Jr. The firm went from one credible voice among many to the practice clients name first.
Read the case
CASE 03 / 2022 election
+1 SEAT
Sierra Media Productions executed the targeted AA radio strategy for Senator Raphael Warnock's 2022 Georgia runoff. The campaign held the seat.
Read the caseOur values
01
Every dollar of media is accountable. Every creative is built to a stated objective. The work stays.
02
Cinematic, yes. But cinema is only useful when it carries an argument. The story comes first, the camera serves it.
03
We speak to the audience the brand actually wants to reach. Not a generic America. A specific one.
04
Schedules hit. Files arrive on spec. Approvals flow. Founders sleep. Producers earn.
Our journey
Three decades, three cities, six inflection points. The market changed at every turn. The discipline stayed.
1993
Monalisa Johnson opens Sierra Productions during the late analog era. A working production studio with a long tail of clients.
2001
We expand from production-only into media strategy and buying, becoming a full-service partner.
2005
The storm closes one chapter. We rebuild, expand into New York, and double the operating footprint.
2012
We commit to socially conscious work for the causes and candidates we believe in.
2020
Remote production, virtual events, and a new Dallas office. The team grows through the storm.
2025
Mentoring the next generation of leadership while the founder stays close to every account.
Leading brands
Our services
We are an integrated agency. The services compound. Every plan moves through every department, so what reaches market arrives with one voice, one direction, and one accountable owner.
01
Targeted, accountable spend across radio, streaming, OTT, digital, and out-of-home. We invest your dollars where attention actually converts.
02
End-to-end production studio. Editorial film, broadcast commercials, original music, voiceover, and cinematic storytelling.
03
New for 2026We build the show, distribute across networks, and convert listenership into business authority. New in 2026.
04
Modern, conversion-tuned websites and digital campaigns. We pair sharp design with measurable funnels.
05
Position. Identity. Voice. Direction. The strategic spine every campaign hangs from.
06
Editorial content built for the feed. Paid social that performs because the creative deserves to.
Our team
Producers, directors, planners, editors, and operators. A deliberate mix of senior architects and hungry craftspeople behind every Sierra campaign.
Monalisa Johnson
Founder + CEO
Marlise Wilson
Associate Producer + Project Manager
Christian Foster
Visual Director, Set + Stage
Leslie Lewis
Media Planner
Patrick Bell
Fractional Director of Ad Ops
Alex Antevski
Editor, VFX
Dex Williams
Video Director
Alex Wiltz
Editor, Animator
Frequently asked
Most engagements run as an integrated retainer covering strategy, media, and production. We open with a brand foundation sprint, then run a continuous quarterly cycle of plan, produce, ship, measure, and refine.
Yes. We have a long track record in political campaigns, civic causes, and purpose-led brand work. The discipline is the same. The tone shifts.
Podcasting is a separate authority-building channel we treat as its own line. We design the show concept, distribute across networks, book guests, and translate listenership into measurable category authority.
Both. We are headquartered in New York with offices in Dallas, with crew and partners that travel anywhere your shoot needs to be.
